Heliae Development LLC. was founded on the premise that algae can provide significant value to society if commercialized with the appropriate technology. Privately funded through the R&D phase, capital requirements of commercialization dominated the company’s horizon. They approached Powerplant to invigorate Round C investment and inspire internal alignment.
We worked hand-in-hand with their business development team to write, direct, and produce a short film highlighting the company’s vision, values, and successes to date. In an industry brimming over with blue sky research and lofty promises, the film detailed the pragmatic potential of Heliae’s patented production system, as well as the company’s internal culture. Along with creating alignment and motivation amongst existing employees, the film differentiated Heliae from its competitors and helped attract the most talented candidates in each hiring category.
Assuring credibility with potential investors, the film helped close the company’s latest round of capitalization. It served as an invaluable tool attracting interest from industry partners in Europe, Asia, and the Middle East.
“Despite the technical nature of our industry and the early stage of our business, Powerplant’s team quickly understood our processes and needs, enabling them to identify and direct key messaging that elevated the project from good to world class.”Nick Donowitz, Director of Corporate Development