Success—however you define it—takes strategy, diligence and very often, a mentor. Inflection Point is a customized one-on-one consulting practice designed to help highly motivated professionals identify and unlock various forms of “Personal Capital.” Industry leaders worldwide value Inflection Point Consulting as an important strategic resource.
We were challenged by Inflection Point’s Founder to create a brand identity emphasizing notions of tradition, stability, and approachability. This identity was then extended to the web, resulting in a 100% company growth within a year of launch.
Results-oriented Research and Identity
Through a series of stakeholder surveys, in-person meetings, and market research, we identified target audiences, long-term company opportunities, and short-term material needs.
A rigorous journey through various design solutions yielded an identity system animated by elegant typography, bold colors, and an inspirational voice. IPC’s audience has responded enthusiastically to the new identity, with praises for clarity, simplicity, and precision of language.
“My business and visibility have grown rapidly since the site’s launch. Rather than just a communication tool, my website is an essential business asset.”Rob Morrow, Founder and Managing Partner
Employing the principles of extensibility and flexibility, we customized a Wordpress CMS to seamlessly accommodate future growth. Custom graphics illustrating key concepts intermix with a stripped-down stylistic approach paying homage to the classic elegance of paper and ink. This informative and inspirational website allows Inflection Point to continually differentiate and scale with confidence.